A fitting arrival for our new digital hero. The all-electric BMW iX1 has landed in the Metaverse.
You are invited to experience it for yourself via @Ready Player Me.
Once inside the BMW Metaverse Experience, you can:
➡️ Create your very own avatar
➡️ Dress it in the official BMW hoodie straight from our Lifestyle collection
➡️ Take your well-dressed avatar to other Metaverses supported by Ready Player Me.